New texture guide, from oils to balms: read the guide of the month
Media kit

Partner with Second Skin.

Audience, formats and rates for skincare brands who want to reach readers across the US who buy on texture and finish what they love.

01Audience · trailing 12 months

Who reads us

31.8KMonthly readers
8.7KNewsletter subscribers
68%Finish only what feels right
3:20Avg. time on story
02Net, per placement

Formats & rates

  1. Sponsored feature

    A long-form feature produced by our desk, with a texture study of your formula shot in macro on glass and on skin. Labelled as sponsored at the top of the page and sent to Texture Notes.

    $2,000
  2. Homepage spotlight

    An editorial feature on the homepage, chosen by our editors for work we think readers should see. It is never conditional on buying anything and cannot be bought.

    Free
  3. Newsletter placement

    A dedicated module in Texture Notes, sent every Sunday to 8,700 subscribers with a 48 percent average open rate.

    $450
  4. Instagram collaboration

    A co-authored post and story set on @secondskinmag, shot by our team in macro and in hand, tagged as a paid partnership.

    $880
  5. Sponsored texture guide

    A texture guide built around one format, from cleansing balm to body oil, labelled as sponsored and kept on the site.

    $2,600

All sponsored work is clearly labelled. Independent editorial coverage, the homepage spotlight included, is free, never conditional on buying anything, and cannot be bought. Products on sponsored pages are photographed the same way as in our journalism. Rates are net, in US dollars, and materials are due 14 days before publication.

04Bookings

Reserve placements for the winter issue.

Jocelyn Hardy, our partnerships editor, replies within two business days with availability, a tailored proposal and results from comparable campaigns.

Newsletter

Texture notes.

One beautifully made skincare product a week: how it feels on your skin, how it looks on the shelf, and whether it earns its place.

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Close-up portrait of a blonde woman with dewy skin
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